This is one awesome video and has over three million hits:http://www.youtube.com/watch?v=Cbk980jV7AoNote: The video is about 16 minutes long. Watch it when you can pause and enjoy the story.Here are Trey Pennington’s notes on this video:Here’s the foundational principle at work on social media:* everyone wants to be heard* everyone wants to be understood* everyone wants to know his or her life matters.You START that process by paying attention. On Twitter that starts by following the people who are following you. Period. It is just that simple. The next step is making social media about them, not you. And that starts by acknowledging their presence.
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